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JVC LT-40CF890 Fire TV Edition 40" Smart 4K Ultra HD HDR LED TV with Amazon Alexa

S.R.P: £349.99

£299.95inc VAT

You Save: £50.04
Only 2 left in stock £4.99 Delivery
  • Smart 4K Ultra HD HDR Fire TV
  • Streaming: Prime Video 4K, Netflix 4K, Disney+ 4K
  • HDR: Dolby Vision / HDR10 / Hybrid Log-Gamma (HLG)
  • HDMI 2.0 x 4
  • Freeview HD
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  • SMJ High-Speed HDMI 1.4 HDTV Cable - For use with PS4, XBOX, PC and Sky box lead
    Regular price: £3.95
    Buy With price: £1.95
    You save: £2.00
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*14 Day Customer Change Of Mind Return - Grade A Condition - 12 Months Warranty.

Fire TV Edition

All your favourite Prime shows and movies are just moments away on the JVC LT-40CF890 Fire TV Edition 40" Smart 4K Ultra HD HDR LED TV. The popular Fire TV smart platform is built-in, so it's easy to find something new with personalised recommendations.

There's plenty to keep the whole family happy with Prime Video, Netflix, Disney+, YouTube, Discovery, BBC iPlayer, and many more.

Alexa voice remote

Catching up on your latest box set has never been easier – just pick up the remote and ask. Alexa makes it easy to search popular channels and control your TV.

And just like a smart speaker, you can ask Alexa for weather updates, sports scores, the latest headlines, and control smart devices (such as lights or thermostat) around your home.


Everything looks better in 4K – with four times the resolution of Full HD, you'll marvel at the detail and colour definition.

Plus, with HDR content you'll see a greater depth of colour and brilliant brightness for a more realistic viewing experience – those BBC documentaries have never looked so good.

Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.



EAN - 4975769463686
Product Type - LED TV
Features - HDR Technology + Amazon Alexa
Display Resolution - 4K Ultra HD
Smart - Yes


- TV: Black
- Stand: Black & silver
Hardware required
- Aerial
- Router
Box contents
- JVC LT-40CF890 Fire TV Edition 40" Smart 4K Ultra HD HDR LED TV
- Stand
- Scews
- Remote control
- Batteries
- Instruction manual
- Quick start guide
- TV: 535 x 916 x 85 mm (H x W x D)
- TV with stand: 572 x 916 x 217 mm (H x W x D)
- Stand: 18 x 500 x 217 mm (H x W x D)
- Boxed: 662 x 995 x 154 mm (H x W x D)
- TV: 6.05 kg
- TV with stand: 7.15 kg
- Stand: 1.15 kg
- Boxed: 9.35 kg
1 year


Voice control
- Via remote
VESA mount
- 100 x 100
Table-top stand
- Yes
Other features
- Sleep timer
- Parental lock


- Built-in WiFi
- Yes
- Bluetooth 5.0
- HDMI 2.0b x 4 (ARC compatible x 1)
- Composite input x 1
- USB 2.0 x 2
Audio output
- Optical x 1
- 3.5 mm jack x 1


Smart platform
- Fire TV
Smart TV services
- Catch up TV: BBC iPlayer, ITV Hub, All 4, My5, UKTV Play
- Streaming: Prime Video 4K, Netflix 4K, Disney+ 4K
- App store: Amazon app store
- Custom homepage
- Full internet browser
- Social media: YouTube, Facebook Watch, Twitter
- Gaming appsPlease note: Some services are only available in the UK
Voice controlled assistant
- Amazon Alexa
Other smart features
- Works with Amazon Alexa speakers


Screen size
- 40"
Screen technology
- LED backlit
- 4K Ultra HD 3840 x 2160p
- Dolby Vision
- HDR10
- Hybrid Log Gamma (HLG)


TV tuner
- Freeview HDPlease note: Some services are only available in the UK
Electronic programme guide
- 14-day EPG

Picture quality

Motion rate
- 50 Hz
- Peak brightness: 270 nits
Native contrast ratio
- 4000:1
4K Ultra HD compatibility
- Video CODEC: HEVC H.265 / VP9
Noise reduction
- Yes

Energy consumption

Energy efficiency class
- A+
On-mode power consumption
- 46 W
Annual power consumption
- 67 kWh


- 2
Audio power
-16 W
Sound enhancement
- DTS Virtual X