Privacy Policy

Last Updated: 19.02.2026

Dealbuyer (UK) Ltd (“Dealbuyer”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, purchase from us, or otherwise interact with us.

We are a company registered in England and Wales under company number 08893272, with our registered office at 4 - 6 Parkside, Christchurch Road, Ringwood, Hampshire, BH24 3SQ.

If you have any questions about this policy, please contact us at:
Email: sales@dealbuyer.com

1. What Personal Data We Collect

A. Information You Provide Directly

  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
  • Date of birth (where required)
  • Account login details
  • Order history
  • Customer service communications

B. Information Collected Automatically

  • IP address
  • Device type
  • Browser type and version
  • Time zone setting
  • Pages viewed and browsing activity
  • Referring website
  • Cookies and tracking data

C. Information from Third Parties

  • Payment providers
  • Fraud prevention services
  • Delivery partners
  • Marketing and analytics providers

2. Lawful Basis for Processing (UK GDPR)

Purpose Lawful Basis
Processing orders & payments Performance of a contract
Customer account management Performance of a contract
Fraud prevention Legitimate interests
Legal compliance (e.g. tax records) Legal obligation
Marketing communications Consent or legitimate interests
Website analytics Consent (via cookie banner)

Where we rely on consent, you may withdraw it at any time.

3. How We Use Your Information

  • Process and deliver your orders
  • Communicate about your purchases
  • Manage returns and refunds
  • Provide customer support
  • Prevent fraud and misuse
  • Improve our website and services
  • Send marketing communications (if opted in)
  • Comply with legal obligations

We do not sell your personal data to third parties.

4. Sharing Your Information

We may share your personal data with trusted third parties, including:

  • Payment processors
  • Delivery and logistics providers
  • IT hosting and cloud service providers
  • Fraud prevention agencies
  • Marketing service providers

All third parties are required to process your data securely and only in accordance with our instructions.

5. International Data Transfers

Where we transfer personal data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place, such as:

  • UK-approved Standard Contractual Clauses
  • Adequacy regulations
  • Binding corporate rules

6. Data Retention

We retain personal data only as long as necessary for the purposes it was collected.

  • Order and financial records: 6 years (for tax/legal compliance)
  • Customer service records: Up to 3 years
  • Marketing data: Until consent is withdrawn or 2 years of inactivity
  • Account data: Until account deletion or prolonged inactivity

When data is no longer required, it is securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at: sales@dealbuyer.com

You may also contact the ICO directly:
https://www.ico.org.uk

8. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Ensure website functionality
  • Analyse traffic and performance
  • Personalise content
  • Deliver marketing (where consented)

You can manage your cookie preferences through our cookie banner or browser settings.

For full details, please see our Cookie Policy: Cookie Policy

9. Marketing Communications

We may send you marketing emails if:

  • You have opted in; or
  • You have purchased from us and have not opted out.

You can unsubscribe at any time by clicking the link in any marketing email.

10. Automated Decision-Making

We may use automated systems for fraud detection and website personalisation.

We do not use automated decision-making that produces legal or similarly significant effects without human review.

11. Children’s Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal data from children. If we become aware that we have collected such data, we will delete it promptly.

12. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • Secure servers
  • Encrypted payment processing
  • Access controls
  • Regular security monitoring

While we strive to protect your information, no system is completely secure.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Information

Dealbuyer (UK) Ltd
4 - 6 Parkside
Christchurch Road
Ringwood
Hampshire
BH24 3SQ

Phone: +443333553399
Email: sales@dealbuyer.com